The official Diablo Immortal account that NetEase operates on the Chinese microblogging site Weibo has been blocked from posting for “violating relevant laws and regulations,” according to a banner notice affixed to the feed.Ī NetEase representative declined to comment.ĭiablo is one of Blizzard’s most popular franchises. In reality, the delay was due to a deleted social media post interpreted as criticism of Chinese President Xi Jinping, according to other people familiar with the situation. Immortal was originally slated to hit store shelves in mainland China on June 23, but the Hangzhou publisher announced a surprise postponement just days before the launch, citing the need for content enhancement. Shares in NetEase jumped more than 5% in pre-market trading in New York. China’s $44 billion gaming arena is expected to be Immortal’s biggest market, and the game’s debut will lift a cloud of uncertainty hanging over long-time partners NetEase and Blizzard. The date is still subject to last-minute changes, they added, asking to not be identified discussing private information.ĭiablo Immortal, the latest installment of Blizzard’s iconic franchise, is one of China’s few blockbuster releases this year, following a months-long drought imposed by regulators. has won the go-ahead to release the game it co-developed with Activision Blizzard Inc., following a controversial social media post that halted the rollout, people familiar with the matter said. is planning to debut the Diablo Immortal mobile game in China on July 25 - a month after the highly anticipated title was originally scheduled to launch in the world’s biggest gaming market.Ĭhina’s largest game company after Tencent Holdings Ltd.
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